Need to sell your current home before you can buy your next one? A contingent offer can still win — but only if it's built right.We walk through what makes yours the one a Willamette Valley
Dated: August 19 2025
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When selling your house, the price you choose isn’t just a number—it’s a strategy. And in today’s market, that strategy needs to be sharp.
The number of homes for sale is climbing. That means buyers have more choices and can be more selective. If your price doesn’t line up with what else is out there, they’ll scroll right past your listing and move on to the next one.
Pricing right from the start is your best move—and local market knowledge is the key.
More sellers are finding this out the hard way. They list their house based on how things were a year ago—or based on a neighbor’s sale that happened under completely different circumstances. Then, when their house doesn’t sell, they’re left with three tough choices:
Drop the price: Cutting the price might help get more eyes on the house again, but it can also trigger red flags. Buyers may wonder what’s wrong with it. And that’s going to impact any offers you get after the price cut.
Take it off the market: Some sellers give up on the idea of selling right now. The worst part? This puts their future plans on hold. That dream of more space, downsizing, or relocating? On pause.
Rent it out: Others go the landlord route, but managing tenants and navigating leases isn’t always the simple fallback it seems. Renting can work, but it’s often a lot more hassle than people expect.
None of those options were part of the original plan. And honestly, none of them are where you want to end up if your real goal is to sell.
While the number of price cuts is up nationally, data shows some parts of the country are seeing far more of them than others. It all comes down to how much inventory has grown in that area (see map below):

As Realtor.com explains:
“Regionally, price reductions in June were significantly more common in the South and West (23% of listings) than they were in the Northeast (13% of listings), reflecting the inventory divergence across these regions.”
That means pricing isn’t one-size-fits-all. What’s happening nationally might not reflect what’s happening in your zip code. That’s why it’s so important to work with a local real estate expert who knows the Canby and Willamette Valley market inside and out.
A skilled agent doesn’t just toss out a number. As Zillow says:
“Well-priced homes are more likely to sell quickly, but pricing your home to sell quickly and for maximum dollar requires strategy and knowledge of your local market. You need to have a clear-eyed view of your home in relation to the competition, and knowledge about whether you’re in a buyers or sellers market. It also helps to know what buyers in your area can afford.”
That’s where local expertise matters most. We study the Canby and surrounding markets, compare recent sales, and factor in your goals and buyer behavior. Based on what’s happening here, sometimes the best play will be pricing right at current market value. Other times, pricing a little lower can actually spark more offers and ultimately get you a better final sale price.
Overpricing can lead to tough choices you never want to face. But with the right price—and the right guidance—you can skip the stress and sell with confidence.
Reach out today for a local pricing strategy that works in today’s market and gets you where you want to go. No pressure, just real insights.
Welcome — we’re glad you’re here.We’re Ruth and Frank Howard, known locally as Your Howard Team, and we help homeowners across the Willamette Valley make smart, confident real ....
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